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Get a bonus rare mini with your paper this weekend

1 month ago 23

Coles is giving budding bookworms the chance to get their hands on a rare collectable this weekend.

Parents and kids can collect Little Treehouse’s Vegetable Patty — who teaches kids a fun way to eat vegetables — when they buy the weekend paper at any Coles supermarket.

The bonus rare collectable is one of 24 pocket-sized editions of the hugely popular Treehouse book series by beloved Australian children’s author Andy Griffiths and illustrator Terry Denton.

“We wanted to find an engaging and sustainable way to bring joy and hours of entertainment to Aussie households,” Coles chief marketing officer Lisa Ronson said.

Griffiths said the campaign hopes to push the limits of taste to entice children to love books during lockdown.

“Reading and enjoying books on a regular basis leads to improved literacy skills, better educational outcomes and happier children,” he said.

“It offers the chance for kids of all ages and reading abilities to build a personal library of books, no matter what the family budget might be.”

Parents across the country believe reading has clear cognitive benefits but it also strengthens their children’s social, emotional, and character development.

Sydney dad James Gleeson said his daughters Mia, 8 and Chelsy, 11, love collecting the miniature books.

“Reading these books uses imagination which in turn develops the kids creativity,” he said. “This coupled with clever illustrations keeps the kids interested and wanting for more, especially when it’s bedtime.”

Melbourne mum Stephanie Toleski believes the Little Treehouse books have encouraged her twin daughters Mila and Bella, 6, to use their imagination during lockdown.

“It’s so important to keep their minds active when they’ve finished online learning for the day,” she said. “I’m even seeing them reading to their dolls.”

While Queensland mum Alison Wood said the mini books have been a godsend for her boys Ollie, 12, and Jack, 8.

South Australia mum Claire Modra said the books have inspired her kids Archie, 5, and Oscar, 7, to create their own wild and wacky stories.

“Every child should have the opportunity to develop a love of reading and a little library to call their own,” she said.

And Natham Reynolds from Tasmania said the mini Treehouse books keeps his kids Flynn, 5, and Eve, 11, happy and engaged.

“I think the little Treehouse books are fantastic,” he said. “We get excited to see what books we get next.

“A child who is engaged in reading opens up a whole new world of imagination and creativity.”

A limit of one bonus mini book applies per newspaper purchased at any Coles supermarket. Excludes Coles Online and Coles Express. Maximum spend is $3.

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